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California real estate can present a great investment opportunity, but there's no shortage of competition.
If you want to make money from your rental real estate business, you need to be able to attract renters. Property marketing isn't as easy as most people think it is. There are, however, several things you can do to make your properties more appealing to renters.
Let's go over some key rental real estate marketing tips that will help you find tenants in Livermore, CA.
1. Hire a Professional Photographer
One of the most important parts of any property listing is the photos. They're one of the first things people will notice, and can often be a lot more influential than any other information you provide.
The better the pictures are, the easier it will be to attract potential tenants. As such, hiring a professional photographer can be a very good move. The pictures they get will help your property stand out and catch the attention of people as they scroll through listings.
2. Monitor the Market
If you want to beat the competition, you need to keep an eye on it. Pay attention to other properties on the market to see how they compare to yours. You also want to see how much other landlords are charging for similar homes.
This will help you price your property correctly. Charge too much and you won't attract tenants, too little and you'll lose profits. It can be difficult to figure out a reasonable value for your property, so a lot of landlords hire a rental property management company to help with this.
3. Offer Virtual Tours
Pictures are essential, but modern technology offers greater possibilities. Video tours have become very popular, and 3D virtual tours are even better.
A potential tenant can take a virtual walk through your property to get a much better idea of what it's like on the inside. It's a more immersive experience that gives them a good feel of what it would be like to live there.
This is great for attracting renters who don't currently live in the area. If an in-person tour isn't viable, this is the next best thing.
4. Be Clear and Concise
You need to provide all of the important details about your property but don't drone on too much. Think about what people will care about the most, such as the number of bedrooms, measurements, and if pets are allowed.
You should also offer details about the surrounding area. Highlight nearby amenities such as schools, hospitals, and public transport facilities.
Engaging language is good, but don't write an essay. Renters should be able to find what they're looking for quickly and easily.
Professional Property Marketing
Effective property marketing is vital if you want to find suitable tenants for your rental property. You need to catch people's attention, stand out from the competition, and be able to show why your property is better than others available.
PMI Alameda County is a full-service property management company. We offer property marketing as well as various other services throughout Livermore, CA. Take a look at our real state marketing page to find out more.
